什么’将于2019年在太湖字谜解释商店发售?曼哈顿联合会做出5大预测

随着购物者的要求越来越高,太湖字谜解释商承受着提供无缝服务体验的压力,消费者渴望, 曼哈顿联合公司 已经确定了五个关键主题,认为它们将在2019年主导太湖字谜解释议程:

  1. 整体客户体验管理
  2. 扩展全渠道实现策略
  3. 使商店的船获利
  4. 物联网通过RFID进入商店
  5. 智能退货管理

“随着消费者期望的提高,新创新的出现以及地缘政治对经济状况的影响,2019年太湖字谜解释业的变革步伐将继续加快,对太湖字谜解释商与客户的联系方式产生深远的影响,”曼哈顿联合会英国董事总经理克雷格·萨默斯(Craig Summers)评论道。“我们看到五个关键趋势,这些趋势可能会影响来年的太湖字谜解释形势并影响太湖字谜解释商的战略。”

整体客户体验管理

创造卓越的购物和服务体验正迅速成为太湖字谜解释业成功的关键。但是,许多太湖字谜解释商在提供此服务时都不够,因为他们可以’通过物理和数字的每个接触点有效管理客户的旅程。在2019年,我们将看到太湖字谜解释商进行投资以弥合这一差距,并采用不仅专门针对现代商业复杂性设计的工具和技术,还使他们能够真正听取客户的声音。 

客户参与的新时代将使员工–在商店和呼叫中心–触手可及的客户洞察力;提供更好的服务并确保客户忠诚度。但是太湖字谜解释商们不能忘记数字原住民的增长,年轻的购买者首先在网上寻找自助服务。无论是在联络中心,商店还是在线商店,2019年的领先太湖字谜解释商都必须能够在任何地方参与活动。

扩展全渠道实现策略

的‘随处购买/随处运送’今天的期望’全渠道购物者可能会使2019年成为‘make or break’太湖字谜解释历史上的一年。对于那些没有能力或承诺进行全渠道贸易的太湖字谜解释商来说,未来变得黯淡。对于那些刚开始的人, 持续奉献给客户的承诺将需要努力生存。太湖字谜解释商必须致力于在2019年实现任何成就。

仓库将成为关键的推动力,因为太湖字谜解释商将目光投向了商店之外,并意识到仓库对于支持全渠道商业至关重要。在时间和时间上,同时处理批发和存储补货波动过程以及直接由消费者进行的无波动过程的能力变得至关重要。 cost constrained 统一商务世界。我们还将看到更多太湖字谜解释商在仓库中实施高级自动化。预计在新仓库和现有仓库中机器人技术的使用将迅速增长,而这些新技术资源与人力资本一起有效利用库存意识的能力至关重要。对于许多人来说,思维定势通常是人与机器之间的冲突,但是,如果太湖字谜解释商希望在2019年使他们的仓库适应未来发展,他们必须依靠人与机器的综合来推动增长和效率。

使商店的船获利

的retail store network should be an advantage against the large, online market-places. However, store fulfilment duties, along with customer service and selling is a major challenge for store associates. As such, stores are, in many ways, more complicated than a distribution centre, so the traditional ‘closest location’采购逻辑不’将数百家商店添加到网络时,该方法将无法正常工作。 

好消息是,最新的全渠道技术正在使 ship from store a sustainable, more profitable part of retail's new normal. Where store associates are equipped with intuitive and responsive apps that guide them through tasks across multiple orders, allowing them to easily pause and resume, fulfilling orders quickly during periods of downtime becomes a practical reality. Additionally, an order management system that learns in real-time, and understands not only location and hard parcel-shipping costs, but understands markdowns, closeouts, in-store labour capacity, and more, means 船-from-store can be done efficiently and profitably for retailers investing to fulfil anywhere. 

物联网通过RFID进入商店

传统上,商店内的库存准确性对太湖字谜解释商来说是一个巨大的挑战,因为物品往往会在商店内移动,因为它们会留在更衣室或在错误的位置退货。随着太湖字谜解释商加速推出基于商店的履行选项,例如‘click and collect’ and ‘ship-from-store’,至关重要的是它们在商店内必须具有较高的库存准确性。

作为RFID技术的成本和规模 drops to a level that allows companies to embed RFID chips into smaller, everyday products, retailers are able to monitor the status of each item of inventory, wherever it is in the store. This level of accuracy also creates better associate experiences, as team members who are locating items for store pickup or 船ment can be directed to the exact location of the items needed. Not only does this mean the promises being made to the customer can be delivered faster and more efficiently, it 降低了太湖字谜解释商的总体成本。 

智能退货管理

2019 will be the year when retailers must begin facing the returns bullet. After years of growth in online orders being returned for free and low or no cost 船ping putting increasing pressure on margins, expect to see retailers embracing various approaches this year to try and take back control. Modern order management technology can offer an accurate, real-time view of all network inventory, including inbound and received returns, allowing pioneering merchants to begin looking for ways to leverage what is becoming an ever-increasing source of new supply back into the network, in creative ways. 

In parallel, by embracing online fitting tools that create accurate sizing measurements, providing better merchandise descriptions and offering free return 船ping, retailers can significantly reduce the impact of returns on the bottom line. And do not be surprised to see some merchants begin to explore policy changes to try and take back a little ground in the quest to reduce the negative impact to margins created by a growing segment of the customer base who can be considered serial returners.

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